Tesla China Launches Longer-Range Model 3 Amid Intensifying EV Competition

Tesla China has opened orders for an upgraded Model 3 variant, priced 14% higher than the standard version at 269,500 yuan ($37,500). The new model boasts an 830km range—a 30% increase over the base version—targeting affluent buyers seeking premium electric vehicles with extended capabilities.

The move comes as Tesla faces mounting pressure from domestic rivals like Li Auto and Xiaomi in China's cutthroat EV market. Once the undisputed leader, Tesla's market share is eroding as local competitors gain traction with tech-savvy consumers.

LG Energy Solution supplies the high-performance battery for this iteration, featuring a single motor with superior peak power. Deliveries begin next month, signaling Tesla's strategic pivot toward performance differentiation in a market increasingly crowded with compelling alternatives.